About

          Where we came from, where we're going.

MYO Apparel stems from the desire to make skiing and snowboarding all about the riding. We are a UK based company that is focused on great design, classic fit and unmatched quality. UK riders are some of the most dedicated and stubborn people on the planet. We ride snow, ice, slush, plastic and even grass when needs must and we know how to do it in style.

We are a UK ski and snowboard company, backing UK skiers and snowboarders.

University Merchandise

Born out of the University snowsports scene, we mean to carry on backing these talented freestyle teams and riders, kitting them out in clothing that fits the needs, and lasts the tests of time. MYO is here to show you that your snowsports stash does not just have to be another piece of memorobilia, to hang up in the wardrobe and forget about with the end of the year but can become your favourite new piece of riding gear. We are the Mischievous Young Ones, and you can trust in us to kit you out for the slopes.